A more resilient world

What could Covid-19 teach us about future-proofing brands?

Female strategists around the globe study the tensions of the “new normal” and how they will shape the future.

The Challenge

Through this research, we attempted to boil down all the signals we were seeing into a set of tensions defining how day to day decisions are made.

The Approach

The deck takes you through seven key shifts, organized by signals, underlying forces, and the resulting new dynamics of the world we live in.

From new categories of language to the return of function over fashion and everything in between, whether you design services, make products, manage a team or simply are curious about how people live, work and play - there’s something in here for you.

The Phoenix team has been both valuable and a pleasure to partner with. Their research has provided thorough insights into user problems and needs, helping shape our product strategy and prioritization

- Rosie

PM, Noom, Inc.

Recent Work

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